How Muse Square Works

- 12/21/2021

Muse Square is the most agile & cost-effective way to set up art exhibitions in new locations.

Imagine you are a Paris-based gallery specializing in prize-winning emerging artists. From experience, you know that the market of art collectors flock to another location, Biarritz, during the summer and you would like to promote your artists there.  

Instead of renting a full shop in Biarritz, monitoring client relationships, travelling back-and-forth, and executing the logistics of the exhibitions, Muse Square enables you to partner with Biarritz-based partner galleries. You can also tap Muse Square’s network of content creators and influencers to promote your exhibitions. This partnership will significantly improve your efficiency and allow you to control your costs while keeping your Paris business running. Muse Square expands your gallery’s presence for a much leaner investment and can provide greater exposure for your artists.

The benefits don’t end there… 

By being part of the Muse Square community, you also have an opportunity to create additional revenue by hosting visiting galleries as needed.       

Through Muse Square’s extensive network, you can replicate this strategy across multiple locations, through any season ensuring that you have a steady revenue stream. It is collaborative and fully-tailored to your budget and exhibition needs.

As a member, you have access to two services:

o Muse Square Fellowship*, your community-based solution to lease gallery walls in prime locations

o Muse Square Media*, your professional network of content creators and influencers to drive online and
offline traffic to your exhibitions

*Both services will be beta-tested until August of 2022. 


Set up your exhibition in a new location

1. Browse the galleries of your target location based on the surface and the equipment that you need. 

2. Review the terms and services of their proposed art fellowship, the position, time availability and specifications of the walls that are available. 

Your wall set-up can be:









3. Book your exhibition space once you have secured your specifications and plan for promotion.


Promote your Exhibition through Muse Square Media

Muse Square Media provides access to a professional network of content creators and influencers located in your target market. 

Muse Square Media partnerships are available in the Muse Square Collaborative Showroom so that media consultants can reach out to you directly to promote their service and monetize their following to the mutual advantage of both parties.

You can filter consultants based on their location, specialty and type of content to create to:

a. Promote in writing 

o Establish reputation within your target market via written publication 

o Share your news with industry professionals and their audience 

o Present your portfolio through guest curators 


b. Promote in video 

o Build your multimedia team 

o Create live videos on social media 

o Increase engagement by live streaming your gallery event

Since Muse Square was launched recently and doesn’t cover yet all areas of Europe, we might not be present yet on your target market. In that event, please contact us and we will build a custom short-list of profiles for you at no cost.

Each consultant can be engaged in two ways:

a. Booking them, agree on one-time engagement and specify your project requirements and financial terms of service. This allows you to manage your execution cost by and plan a fixed promotion expense. 

b. Partner with them, reward their services by giving them a percentage fee of the showroom transactions that they generate with their client base. This encourages entrepreneurship and risk- sharing among Muse Square professional members. 

Muse Square Media consultant fees are accepted via bank transfer. Fees are sent to the consultant within 24 hours from the start of the contract period. For long-term or continuous projects, the payment is made on a monthly basis.

Make your gallery accessible and seen. Sign up for a Pro account on our website!  


Sell your artworks online

Optimize your marketing efforts with the Muse Square Collaborative ShowroomThis section centralizes all the key information of your physical exhibition: 

a. Multimedia presentations

Features and multi-media works of your artists can be available through digital presentations created by one of your Muse Square Media consultants

b. Artwork page

Provides all the necessary information to make a purchase decision, including the possibility to feature the artwork in different rooms and styles of apartment settings. 

c. Contact information

The platform provides direct contact to your showroom representative without an intermediary.

d. Showroom listing

Showrooms can be private, public, individual and collaborative. This listing allows Muse Square Media Partners to contact your gallery directly and propose their services to you.

The Muse Square Collaborative Showroom is a virtual extension of your art gallery. By shifting a portion of your inventory to this online hub, you are able to better utilize your physical space while continuing to expand your accessibility to the Muse Square community.